Introducing Personal Social Responsibility as a key element to upgrade CSR

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Development of a Corporate Social Responsibility (csr) Concept for Croatia

As a country in the process of stabilisation and accession to the European Union, Croatia is under strong pressure to bring itself into line with EU policies. One policy concept, which is rapidly growing in importance in European markets, is Corporate Social Responsibility (CSR). At the same time, Croatian enterprises, in particular small and medium-sized enterprises (SMEs) are under pressure t...

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ژورنال

عنوان ژورنال: Spanish Journal of Marketing - ESIC

سال: 2017

ISSN: 2444-9695

DOI: 10.1016/j.sjme.2017.04.001